Tag: targets
How “web 2.0” can you become in six months?
Adaptive Path’s DNA of web 2.0
A while ago I was asked to help answer an interesting question. Imagine: you want your website (and organisatuon) to become "truly web 2.0", and a donor is considering a sizeable grant to help you do that, under the condition that you define yourself how you will measure your "web 2.0"-ness, set your own targets for the next half year, and have reached those targets by then. What would you measure and what targets would you set?
- Indicators: Web 1.0 metrics like number of visitors or registered users are not really a measure for "web 2.0-ness". Amount of user-generated content maybe more. Per registered user? Number of mashups? Position in Technorati? Having an API, connecting to the APIs of other sites? Number of feeds into your site?
- Targets: A 6-month timeframe to do the technical work and show measurable results would lead me to focus more on the infrastructure and organisational side of things. What’s a realistic target… needs to be compelling enough to get the grant, but also a pretty certain win…
Rolf Kleef