Web 2.0 was about "social media", then turned into the predominant North-American "social space": a consumer shopping mall.

The is currently about "societal media". Still a predominantly Western-oriented social space, but rooted in democratic rather than feudal/private sector/benevolent dictator models.

To preserve our key values:

1. We need non-Western models of society in here.

2. We need to talk about governance and "citizenship" more than about tech features.

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